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Cookie Policy

Our website use cookies to collect information. This includes information about browsing and purchasing behavior by people who access our website including pages viewed, products purchased and the customer journey around our website.

Detailed information is set out in our Cookie Policy and is provided to ensure you are fully aware of the cookies we use, allowing you to make an informed choice about your continued acceptance of cookies.


What are cookies?


Like most websites, our website use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart 'phones or 'tablets') as you browse our website. They are used to 'remember' when your computer or device accesses our website. They allow us to remember whether you are logged in to the site and to remember what items you had in your shopping bag. Cookies are essential for the effective operation of our website and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you.


How are cookies managed?


The cookies stored on your computer or other device when you access our website are designed by:

- TridentJewels.com or on our behalf, and are necessary to enable you to make purchases on our website;

- third parties who participate with us in marketing programmes; and

- third parties who publish web banner advertisements for us.


What cookies do we use?


(1) Session cookies

Session cookies are deleted after each visit to our site. For example, when you are browsing our site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser. Session cookies allow you to add an item to the basket and then move through the checkout. Disallowing these cookies via your web browser will mean you are unable to place an order on the site.

(2) Persistent cookies

Persistent cookies remember you for a set period of time allowing wishlist products and/or previously viewed products to be displayed the next time you visit our site and whether you logged into or out of your account while browsing.

(3) Marketing cookies

TridentJewels.com work with several partners who serve advertisements or present online offers on our behalf. Most of these marketing partners use both session and persistent cookies. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. All data collected by third party cookies is anonymous and will never contain your name, address, telephone number, email address or payment details.

We use cookies to improve your experience and help us to understand how we can make it better. Some of these are essential to make this site work. By continuing to use our site you agree that you are happy to receive all cookies. Find out more.